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Three Marketing Spend Makeovers to Apply to Your Business

Share List “How Much” vs. “How” to Budget Before you ask yourself how much your marketing spend should be this year (and where it should be allocated), ask yourself what your measurable goals are. Management guru Steven Covey advocates for beginning any activity with the end ...
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How to Leverage Your LinkedIn Profile

Share List This week I helped a friend launch a LinkedIn profile. It was interesting seeing how this new social media tool is perceived by someone just starting in social networking for business. Here are some tips that helped her, which I hope can help you, too. 1. Write Your Profile as a Brochure...
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