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Three Marketing Spend Makeovers to Apply to Your Business

Share List “How Much” vs. “How” to Budget Before you ask yourself how much your marketing spend should be this year (and where it should be allocated), ask yourself what your measurable goals are. Management guru Steven Covey advocates for beginning any activity with the end ...
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How to Leverage Your LinkedIn Profile

Share List This week I helped a friend launch a LinkedIn profile. It was interesting seeing how this new social media tool is perceived by someone just starting in social networking for business. Here are some tips that helped her, which I hope can help you, too. 1. Write Your Profile as a Brochure...
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Four Social Marketing Hurdles You CAN Clear

Share List Today I had a discussion with a marketing colleague concerning social media (platforms like FaceBook, LinkedIn, etc.) and how our clients are adapting to their use – or not. Smaller companies seem to know that “the big boys” are participating in the social media scene, a...
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Using Social Media Well for Your Business

Share List This week I met with a new client whose experience is probably much like yours. He owns a successful smaller enterprise, and knows he “should” add social media to his marketing mix. But how, and which formats? Which Social Networking Works? My advice to clients is always to me...
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