Leslie Silverman, Author at SmartSite Consulting

Published On - 12/14/2011

Leslie Silverman Blogging, Healthcare internet marketing, inbound marketing, Lead Generation, Website Content

2012 Trends in Content Marketing

Getting found on the web is a growing concern for every business. Using SEO copywriting techniques, Content Marketing sends more targeted traffic to your website and isn't expensive to implement. A growing trend in 2012 marketing plans and budgets, maybe the best news is this proven tool lends itsel...

Published On - 07/07/2011

Leslie Silverman SEO, Social Media, Social Networking for BusinessTags: marketing consultant, online marketing, social media strategy

Marketing in Minutes

Let's face it: most of us procrastinate on the big and difficult tasks that are important but not really "urgent." How can we get past this hurdle? By practicing Marketing in Minutes. Just one hour per week, spread out in increments, can really energize your marketing program....

Published On - 02/09/2011

Leslie Silverman Healthcare internet marketing, Lead Generation, Search Engine Result Placement, SEO, Website Audit, Website Content, Website DesignTags: best practices in online marketing, email marketing, lead generation, medical practice marketing, online marketing, seo, Website Audit

Fast Medical Website SEO Audit: Three Surprising Results in 3 Minutes

A free healthcare website review for SEO best practices yielded three surprising results in just 3 minutes. If you're a health care provider, you'll want to see what we found....

Three Marketing Spend Makeovers to Apply to Your Business

Share List “How Much” vs. “How” to Budget Before you ask yourself how much your marketing spend should be this year (and where it should be allocated), ask yourself what your measurable goals are. Management guru Steven Covey advocates for beginning any activity with the end ...

Published On - 05/07/2010

Leslie Silverman Blogging, inbound marketing, LinkedIn, Social Media, Social Networking for Business, UncategorizedTags: content, LinkedIn, marketing, Social Media

How to Leverage Your LinkedIn Profile

Share List This week I helped a friend launch a LinkedIn profile. It was interesting seeing how this new social media tool is perceived by someone just starting in social networking for business. Here are some tips that helped her, which I hope can help you, too. 1. Write Your Profile as a Brochure...

Published On - 04/26/2010

Leslie Silverman Blogging, Facebook, inbound marketing, LinkedIn, Social Networking for Business, Website ContentTags: marketing strategy, messaging, Social Media, social networking

Four Social Marketing Hurdles You CAN Clear

Share List Today I had a discussion with a marketing colleague concerning social media (platforms like FaceBook, LinkedIn, etc.) and how our clients are adapting to their use – or not. Smaller companies seem to know that “the big boys” are participating in the social media scene, a...

Published On - 04/09/2010

Leslie Silverman Blogging, Content Management, inbound marketing, LinkedIn, Website Content, Website DesignTags: Blogging, seo, social networking, Website Design, wordpress website

Just Launched: Redesigned Green Biz Website

Share List As of this morning, www.Greencycle.net is out in cyberspace and working hard to push this green business’ search engine rankings upward! GreenCycle, with locations in both Connecticut and Indiana, produces natural landscaping products from recycled organic material. Their websit...

Published On - 04/02/2010

Leslie Silverman Blogging, Facebook, LinkedIn, Social Networking for BusinessTags: Facebook, LinkedIn, Marketing Messaging, social networking, Twitter

Using Social Media Well for Your Business

Share List This week I met with a new client whose experience is probably much like yours. He owns a successful smaller enterprise, and knows he “should” add social media to his marketing mix. But how, and which formats? Which Social Networking Works? My advice to clients is always to me...

Published On - 02/27/2010

Leslie Silverman Facebook, inbound marketing, Social Networking for BusinessTags: Facebook, inbound marketing, messageing, social networking

Using Facebook for Your Business

What can Facebook offer your business? It's just one of the new inbound marketing tools you can leverage....