Lead Generation

4 Reasons Your SMB Needs an Optimized Google Business Profile

Lead Generation, Marketing Strategy, SEO / Leslie Silverman

Share List If you own a business, you need a Google Business Profile. It’s free, and one of the most important – and simplest – elements of your business’ online presence. Whether you’re starting a new business, or you’ve been in business a while and just haven’t created a Google Business Profile (GBP), you should […]

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Three Marketing Spend Makeovers to Apply to Your Business

Email Marketing, inbound marketing, Lead Generation, PPC Campaigns, Social Networking for Business, Uncategorized, Website Content, Website Design / Leslie Silverman

Share List “How Much” vs. “How” to Budget Before you ask yourself how much your marketing spend should be this year (and where it should be allocated), ask yourself what your measurable goals are. Management guru Steven Covey advocates for beginning any activity with the end in mind, and this is a perfect example of

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