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How to Leverage Your LinkedIn Profile

Share List This week I helped a friend launch a LinkedIn profile. It was interesting seeing how this new social media tool is perceived by someone just starting in social networking for business. Here are some tips that helped her, which I hope can help you, too. 1. Write Your Profile as a Brochure...
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Four Social Marketing Hurdles You CAN Clear

Share List Today I had a discussion with a marketing colleague concerning social media (platforms like FaceBook, LinkedIn, etc.) and how our clients are adapting to their use – or not. Smaller companies seem to know that “the big boys” are participating in the social media scene, a...
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Just Launched: Redesigned Green Biz Website

Share List As of this morning, www.Greencycle.net is out in cyberspace and working hard to push this green business’ search engine rankings upward! GreenCycle, with locations in both Connecticut and Indiana, produces natural landscaping products from recycled organic material. Their websit...
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Using Social Media Well for Your Business

Share List This week I met with a new client whose experience is probably much like yours. He owns a successful smaller enterprise, and knows he “should” add social media to his marketing mix. But how, and which formats? Which Social Networking Works? My advice to clients is always to me...
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