Digital Marketing Strategy
Maximize Your Budget & Your Results
We’ll create a digital marketing strategy that respects your budget.
Creating a solid online marketing strategy for your business is daunting if you go it alone. We have the tools and experience to make it easier and more effective.
Don’t have a marketing plan? Let us help you:
- define your ideal client profile
- create your company voice
- craft your Unique Value Proposition
These will inform and shape your strategy and marketing plans.
Define Customer Personas
Knowing your Customer Personas is key to developing an effective marketing strategy.
The right tactics depend on:
- who your customers are
- how and where they get information
- what problems you can help them solve
Knowing the answers is crucial to developing your digital marketing strategy.
Know your Unique Value Proposition
How can you influence website visitors to convert into leads?
We’re professionally trained in developing Value Propositions – also called Unique Selling Propositions – by MECLabs, the largest independent research institution on value proposition optimization.
This specialized marketing training is focused on:
- understanding the philosophy of human choice
- optimizing user experience (UX)
- knowing the cognitive psychology of online conversions
We apply the methodologies and tools developed by MECLabs to help companies develop their most effective Unique Selling Propositions and carefully Optimized Landing Pages.
These best practice tools were developed through tests with over 10,000 landing pages across 1 billion email sends.
Digital Marketing Professionals
We know what works, and can advise you on what will give your business more online success.
With an online marketing strategy in place, you’ll be more confident. You’ll understand the ROI that can result from better search engine optimization on your website, PPC (pay per click) advertising, email marketing, social media marketing, or a combination of all of these.
In my world there is nothing more important than the trust forged between the client and business services provider. Leslie is a true professional who exemplifies and embraces this trait by immersing herself in her client's operations and culture. Her creative ingenuity and outside-the-box approach with the development of blog topics drove the emergence and growth of our blog, DrivenCT.com, for its first three years.